GAMMA
So, let's think of climbing in terms of shaping holds for a bit; bear with me. You get to shape for indoor climbing walls. So, that's quite a niche market, one would say, don't you think? But you know, you can make jugs, right? Everyone needs jugs, right?
Well, let's not make jugs and target the niche of this niche market, the group that kind of loves this technical stuff. But since the new range is dual-texture, you kind of lose the dual haters along the way. Which is ok. Oh yes, it is dual, but not shiny really. It's kind of weird. So basically, from what is left of your niche group, you take out the haters. Forgot to mention that these are screw-only holds, so you are also gonna miss the bolt lovers and the ''oh! don't want to damage my new wall!" -kind of people. You understand where I am heading, right? We are left with a tiny portion of the initial target group. Let's carry on coz the last amazing marketing choice was to remove the texture! gone ! No texture, guys! Really, dual texture without texture. And just like this, we also lose almost all the remaining potential buyers! From what's left, you know you also lose the people who just don't like the holds, you know. It's unique; strong-character kind of holds; they are not meant to be liked by everyone.
But this new range, and by the way, it is called "GAMMA," is made with love
made with care
made with balls
It targets these people who find value in this.
After a year in the making, GAMMA is unveiled today at the ABC expo in Sheffield, UK, together with our friends and distributors from KONG.
Sorry, there are no products in this collection